Tech & Digital Product Leader
14+ years building, scaling and operating digital products, education platforms and personal ventures — bridging technology, marketing and AI.
This podcast was recorded around an award for standout results in Brazil with my digital projects. I was invited for this Kiwify conversation and shared part of my experience, journey and what I've learned building digital businesses.
Practical solutions in technology, AI and digital product for businesses and founders who want to launch, validate and scale.
I turn your idea into a working MVP using AI, automations and modern tools. Perfect to validate a product, internal system, simple SaaS or digital tool without spending months building.
What it can include
Prototype, database, authentication, dashboard, deployment and initial structure ready for testing.
Simple, focused web systems to solve real business processes: records, dashboards, internal areas, forms, reports and automations. Ideal for companies still relying on spreadsheets, WhatsApp or manual processes.
Sales, capture and presentation pages focused on clarity, positioning and conversion. Beyond design, I work on offer structure, headline, copy, CTA and integration with marketing tools.
Smart flows to reduce manual work, organize processes and improve support, sales or operations.
What it can include
Forms, WhatsApp, email, spreadsheets, CRM, AI-generated responses, data analysis and tool integrations.
I improve performance, stability and scalability of AI-powered apps, finding bottlenecks that impact cost, speed and user experience.
What it can include
Servers, database, queries, cloud infra, cache, AI processing, monitoring and cost reduction.
I set up data collection so you can measure behavior, conversions and outcomes with precision.
What it can include
Google Analytics, Google Tag Manager, Meta Pixel, custom events, conversion funnels, dashboards and analytics integrations.
Strategic analysis of your funnel, page, offer, ads and metrics to find what's blocking your sales. You get a clear diagnosis with priorities and practical next steps.
A direct session to unblock ideas, validate paths, review products, campaigns, systems or AI opportunities. Ideal when you want an experienced outside perspective before investing.
A career built in the trenches — from independent developer to digital operations leader and AI-driven entrepreneur.
While studying Information Systems, I started developing web projects for companies across multiple segments.
Working independently, I built corporate websites and developed a solid technical foundation in web development, databases and hosting infrastructure.
While studying Information Systems, I started developing web projects for companies across multiple segments.
Working independently, I built corporate websites and developed a solid technical foundation in web development, databases and hosting infrastructure.
I started running Google AdWords campaigns for companies looking to generate more leads and online sales.
My first contact with paid traffic, acquisition strategies, conversion metrics and campaign optimization. From there I began merging technology with digital marketing.
I started running Google AdWords campaigns for companies looking to generate more leads and online sales.
My first contact with paid traffic, acquisition strategies, conversion metrics and campaign optimization. From there I began merging technology with digital marketing.
I developed a platform to deliver online courses — my first project using WordPress as a membership area.
The project grew quickly and became one of the main cases of my career. I started acting not just as a developer, but as the person responsible for the full technical operation of the business.
I developed a platform to deliver online courses — my first project using WordPress as a membership area.
The project grew quickly and became one of the main cases of my career. I started acting not just as a developer, but as the person responsible for the full technical operation of the business.
Responsible for the technical backbone of a large digital education business.
I worked on server administration, performance, security, scalability of education platforms, and expanded into digital marketing — owning paid media campaigns and customer acquisition processes.
Responsible for the technical backbone of a large digital education business.
I worked on server administration, performance, security, scalability of education platforms, and expanded into digital marketing — owning paid media campaigns and customer acquisition processes.
After attending industry events, I dove into the info-products market.
I applied my experience in technology, sales funnels, paid traffic and digital platforms to build scalable digital businesses, reducing traditional services and focusing on higher-impact projects.
After attending industry events, I dove into the info-products market.
I applied my experience in technology, sales funnels, paid traffic and digital platforms to build scalable digital businesses, reducing traditional services and focusing on higher-impact projects.
I officially took over the tech leadership of a growing education group.
Responsible for digital product strategy, technical operations, platform planning and team coordination. I led the transition from a WordPress-based operation to a custom-built platform, bridging executive, marketing, technology, sales and academic teams.
I officially took over the tech leadership of a growing education group.
Responsible for digital product strategy, technical operations, platform planning and team coordination. I led the transition from a WordPress-based operation to a custom-built platform, bridging executive, marketing, technology, sales and academic teams.
Custom platform, official MEC approval (rating 4), growth and large-scale integrations.
I coordinated the construction of in-house systems replacing third-party tools and worked directly on the technical structure that led to the institution's approval by MEC (Brazilian Ministry of Education). I owned digital campaign strategy and rolled out solutions involving APIs, automations, payments, CRM and marketing tools.
Custom platform, official MEC approval (rating 4), growth and large-scale integrations.
I coordinated the construction of in-house systems replacing third-party tools and worked directly on the technical structure that led to the institution's approval by MEC (Brazilian Ministry of Education). I owned digital campaign strategy and rolled out solutions involving APIs, automations, payments, CRM and marketing tools.
I started building my own digital products.
Applying all the accumulated experience in product, technology, marketing and monetization, I structured complete operations from scratch.
I started building my own digital products.
Applying all the accumulated experience in product, technology, marketing and monetization, I structured complete operations from scratch.
I left the executive position to focus entirely on my own businesses.
I now lead the whole operation — product, technology, marketing, sales, customer support and automations.
I left the executive position to focus entirely on my own businesses.
I now lead the whole operation — product, technology, marketing, sales, customer support and automations.
Public recognition from Kiwify for results selling digital products.
I joined an interview and podcast sharing my growth trajectory and approach to scalable digital operations. This milestone consolidated years of experience in product creation, customer acquisition and scaling digital businesses.
Public recognition from Kiwify for results selling digital products.
I joined an interview and podcast sharing my growth trajectory and approach to scalable digital operations. This milestone consolidated years of experience in product creation, customer acquisition and scaling digital businesses.
Building and shipping AI-powered solutions to accelerate digital products.
Combining generative AI, application development, process automation, sales funnels, WhatsApp + AI, growth, infrastructure and digital product work — helping companies and entrepreneurs launch, validate and scale.
Building and shipping AI-powered solutions to accelerate digital products.
Combining generative AI, application development, process automation, sales funnels, WhatsApp + AI, growth, infrastructure and digital product work — helping companies and entrepreneurs launch, validate and scale.